With the pavilion for the Olympic Winter Games in Sochi, the VW Group Russia, which includes the Volkswagen, Audi, ŠKODA and Volkswagen commercial vehicles, was after far more than just sponsorship and product advertising. The Group intended to use its appearance to present itself as a supporter of the Olympic idea and as an active partner of (winter) sports and sporting associations. The automotive manufacturer used the very first "living medal tally" to get that idea across. Up to 70 dancers offered a live staging of the awarding of medals every day in front of the pavilion's facade. Before a large LED area, they set up the rows of the medal rankings on five levels according to the competition results. Visitors enjoyed the spectacle from the vantage point of a large external grandstand, which also allowed excellent views of the presentation of the latest vehicle models.
Behind the glass front inside the pavilion, showrooms for the vehicles and individual VW Group Russia presentations were on offer. The pavilion's upper floor offered space for a large VIP area complete with a hospitality section and rooms for the daily press conferences and the Czech TV broadcast studio. The building also offered spaces for dancers, a director, technical rooms, catering and much more.
Volkswagen Group Rus had tasked NUSSLI with the complete construction of the brand pavilion. The original design for the structure had been developed on the basis of the concepts and plans provided by the Munich-based agency Avantgarde. The construction of the two-story pavilion and the exterior spectator grandstand took around three months to complete. The completed pavilion was handed over to the client in late January 2014.