The concept uses space and content to create a very special kind of presentation. The "Fields of Ideas" theme is expressed by the structure's gently sloping landscape, which is reminiscent of German fields and meadows. Stylised plants are the pavilion's central design element. These "idea seedlings" rise up towards the top of the installation creating a large canopy of leaves. They connect the exterior with the interior, the exhibition with the architecture.There are two ways for visitors to explore "Fields of Ideas": firstly, by walking up the freely accessible landscape level, which is like a public park, inviting people to stroll and linger. The point at which the "idea seedlings" reach the exterior surface gives users an intriguing glimpse of the exhibition below.
The second pathway leads visitors through the inside of the pavilion, from the sources of food - earth, water, climate and biodiversity - to food production and consumption in urban environments. Exhibitions and stands present innovative German strategies for tomorrow's food production and invite visitors to get involved. A mobile interactive installation called the "SeedBoard" can be used to control exhibits and explore additional media, and enables every visitor to create their own "field of ideas". During the captivating final show "Be(e) active", visitors to the pavilion will become part of an orchestra and experience the world of German food production from the perspective of flying bees. The German pavilion takes a clear stance on the EXPO theme "Feeding the Planet, Energy for Life": it calls upon visitors to treat our planet with respect and to take action. With its proposed solutions and approaches, it makes a contribution towards addressing future challenges, while communicating an authentic image of Germany: welcoming, vibrant and whimsical.
On behalf of the Federal Ministry of Economics and Energy, Messe Frankfurt has entrusted the German Pavilion EXPO 2015 Milan Consortium (ARGE) with the realisation of the German pavilion. ARGE, as general contractor, is responsible for design planning and construction of the German pavilion and the exhibition. The Schmidhuber architectural office in Munich is responsible for the spatial concept, architecture and general planning, Milla & Partner in Stuttgart for the content concept as well as the design of the exhibition and media. NUSSLI Adunic is responsible for project management and construction.